Originally from Montreal in Canada, Max spent the first chapter of his life serving as a police officer. For years, he wore a uniform not of choice, but of obligation — navigating a system built on rules, repetition, and restriction. Though the badge carried weight, his soul longed for something else: expansion, authenticity, and freedom.

That internal fire sparked a new path — one far from routine, yet deeply aligned with purpose.

As he began traveling the world, from the jungles of Thailand to the temples of Bali and the deserts of Burning Man, Baron immersed himself in sacred design, energy healing, and conscious aesthetics.

In 2024, he founded UNLAWK — a brand born at the intersection of spiritual awakening and futuristic streetwear.

The name is a fusion of Unlock and Law — a bold declaration to break free from societal programming and express one’s truth through what we wear.

Max approaches design as a form of energetic alignment. Each pair of sunglasses tells a story — a coded frequency connected to the chakras, to movement, and to conscious rebellion. His creative process blends structure and soul, combining high-end materials with symbolic intention.

In 2025, Sam-Alex joined the mission — a creative soul and longtime believer in Max’s vision. Where Max brought the fire of transformation, Sam brought the lens to capture it. Together, they transformed a solo mission into a movement.

Sam’s arrival marked a turning point — bringing strategic clarity, visual storytelling, and a fearless dedication to the brand's growth. His presence solidified the foundation of UNLAWK, fusing intuition and execution to elevate every detail of the experience.

Driven by the belief that style can activate who you are, UNLAWK celebrates the balance between grounding and transcendence. The collections are built not for trend, but for transformation.